Posted in: Marketing Tips | Posted by: Junpei Tamura

[How Crucial …. is for Appealing Ads]

Hi,

It’s J.

Hope you are enjoying this 3 Renkyuu!

I was talking to one of my clients yesterday.

He said:

“I want to get new customers from a flyer and website, but my budget is limited, so what should I spend my time and money on the most?”

Yes, surely we don’t have a big budget like a big company.

So, we have to narrow down what to spend money on.

Is it a design cost?

Is it for hiring a copywriter?

Is it advertising expenses?

There are various things,

but I think the most important and cost-effective one is

PICTURES.

If your pictures are high quality and have a good sense, then you can brand your school pretty well.

People would think,

“Professional”

“Looks fun.”

“You know what you are doing.”

This is kind of disappointing, even if a service/product is not good,

if the picture is good, it will be sold.

You must have experienced this,

when you bought something and felt,

“Wait, this is absolutely different from what I was imagining.”

And you never bought them again.

Depending on the situation, but the biggest reason was most likely, the picture was good.

Of course, services and products without results will not be sold for a long time and bought repeatedly.

So always increasing the quality of your service is very important but at the same time, spending money on pictures is important as well.

when I talk to my clients, I always say,

“You need to spend money on pictures.”

In other words,

“That is the most cost-effective thing you can spend money on.”

Regardless of making an effective flyer and website, designers always say,

“No matter how much you spend on design,

if the picture is not good, you cannot make a good one.”

On the contrary, if the picture is good and has a little text, it would look good like the picture I’ve attached.

In my school, since I started hiring a professional photographer, the number of students has increased considerably.

The cost is about 30,000 yen for a few hours of shooting.

It depends on each person, whether they feel it is expensive or cheap.

But let’s say you get a few new students.
The cost will be paid off in only one month.

And you can use the pictures not only for a flyer but also for SNS, website, web ads, and many more.

If you think that way, 30,000 yen is really cheap, I think.

By the way, here is a website where you can find freelance photographers.

→ https://our-photo.co/

The cost starts at 8,000yen/hour.

It is nationwide, even in Tokushima, the countryside where I live, there are some registered.

I was surprised. Lol

I haven’t used the service yet,

so please let me know your experience of using it if you use it.

Thank you very much for reading.

Hope you have a good day.

J