Flier Still Works?​ ​ ​

Hi! 

It’s J.​
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It’s finally getting warmer!​
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Spring is almost here😁​
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How has your recruiting new students been going? ​
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Hope it’s going well! ​
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Today, I would like to talk about this question, ​ ​
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“Flier Still Works?”​
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For the last few years, I often hear,​
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“Newspaper Insert / Posting are over”​
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“I have done Newspaper Insert / Posting, but we didn’t get any students.”​
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How about your school?​
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From my experience, the first thing I have to say is​
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“Still working!”​
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6 people signed up via flier in the last 2 weeks​
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8 people at one of my client’s school in Nara,​
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12 people at my friend’s school in Osaka.​
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It is quite effective, right?​
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“6 people” doesn’t sound impressive, ​
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but actually, it increases our annual sales by about 720,000yen.​
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These days, fliers via newspaper insert and posting are a lot more noticeable since a lot of other businesses are not sending fliers due to COVID-19. ​
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Because they think their market is not active. ​
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Of course, just sending fliers is not going to work. ​
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It’s important to make, ​
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“flier that sells”​
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Here are 3 key points to make flier that sells. ​
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Photo​
Showing the atmosphere of your school, which is fun and exciting – if you are a kids conversational school – is crucial. ​
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Parents don’t want to send their kids to a place with a dark atmosphere and looking unhappy. ​
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・ Using texts as little as possible ​ ​
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A social experiment shows that people decide to read a flier within 3 seconds when they receive it. ​
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Meaning, if your flier has too much text and difficult to read, they are not gonna even read it. ​
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But when you make a flier, you are thinking, ​
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“I should add more event pictures, oh yeah, about the new class starting soon, too! And also, our adult class, materials…… ​ “​
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It goes endless, right?​
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I totally understand, lol​
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However, now that we have Instagram and a website.​
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So leading them to these platforms where they can see videos of your actual class, pictures and what kind of method you use, etc would give them more information.​
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Also, it would give you a higher chance of them contacting your school. ​
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Please try to have less text as much as possible so that it would be easier for people to see. ​
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・ Telling that you can solve your problem​
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Please imagine, when we are buying something.​
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Examples, ​
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Sales are not growing → Take a business course​
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I can’t make a website myself → Ask a professional​
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I want to eat delicious food, but I can’t make it myself → Take a cooking class or go to a restaurant ​
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We are always buying a solution. ​
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The same applies to English conversation schools.​
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As parents, they are thinking, ​
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・ I can’t teach English at home.​
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・ I’m worried that my kid’s English pronunciation. ​
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So it’s extremely important to let them know that ​
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you have solutions and can solve these problems. ​
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“Then, how should I tell?”​
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This is so important that it is directly linked to sales,​
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I will talk about it somewhere again.​
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Until then, please think about it as your homework, hahaha.​
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For how to make a flier that sells,​
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I talk in detail in this video series.​
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-How to make flier recruited 160 students-​
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https://www.youtube.com/playlist?list=PLZZkGiEGSO6DmWblMcKDFQHcl2PxzM1_h​
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*It’s in Japanese though​
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As a summary of today, ​
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flier is still effective.​
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3 key points to make flier that sells. ​
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·Photo​
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・ Using less text as much as possible ​
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・ Telling that you can solve your problem​
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That’s all for today. ​
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You must be very busy preparing for the new year,​
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but let’s do our best!​
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J