Hi!
It’s J.
It’s finally getting warmer!
Spring is almost here😁
How has your recruiting new students been going?
Hope it’s going well!
Today, I would like to talk about this question,
“Flier Still Works?”
For the last few years, I often hear,
“Newspaper Insert / Posting are over”
“I have done Newspaper Insert / Posting, but we didn’t get any students.”
How about your school?
From my experience, the first thing I have to say is
“Still working!”
6 people signed up via flier in the last 2 weeks
8 people at one of my client’s school in Nara,
12 people at my friend’s school in Osaka.
It is quite effective, right?
“6 people” doesn’t sound impressive,
but actually, it increases our annual sales by about 720,000yen.
These days, fliers via newspaper insert and posting are a lot more noticeable since a lot of other businesses are not sending fliers due to COVID-19.
Because they think their market is not active.
Of course, just sending fliers is not going to work.
It’s important to make,
“flier that sells”
Here are 3 key points to make flier that sells.
Photo
Showing the atmosphere of your school, which is fun and exciting – if you are a kids conversational school – is crucial.
Parents don’t want to send their kids to a place with a dark atmosphere and looking unhappy.
・ Using texts as little as possible
A social experiment shows that people decide to read a flier within 3 seconds when they receive it.
Meaning, if your flier has too much text and difficult to read, they are not gonna even read it.
But when you make a flier, you are thinking,
“I should add more event pictures, oh yeah, about the new class starting soon, too! And also, our adult class, materials…… “
It goes endless, right?
I totally understand, lol
However, now that we have Instagram and a website.
So leading them to these platforms where they can see videos of your actual class, pictures and what kind of method you use, etc would give them more information.
Also, it would give you a higher chance of them contacting your school.
Please try to have less text as much as possible so that it would be easier for people to see.
・ Telling that you can solve your problem
Please imagine, when we are buying something.
Examples,
Sales are not growing → Take a business course
I can’t make a website myself → Ask a professional
I want to eat delicious food, but I can’t make it myself → Take a cooking class or go to a restaurant
We are always buying a solution.
The same applies to English conversation schools.
As parents, they are thinking,
・ I can’t teach English at home.
・ I’m worried that my kid’s English pronunciation.
So it’s extremely important to let them know that
you have solutions and can solve these problems.
“Then, how should I tell?”
This is so important that it is directly linked to sales,
I will talk about it somewhere again.
Until then, please think about it as your homework, hahaha.
For how to make a flier that sells,
I talk in detail in this video series.
-How to make flier recruited 160 students-
https://www.youtube.com/playlist?list=PLZZkGiEGSO6DmWblMcKDFQHcl2PxzM1_h
*It’s in Japanese though
As a summary of today,
flier is still effective.
3 key points to make flier that sells.
·Photo
・ Using less text as much as possible
・ Telling that you can solve your problem
That’s all for today.
You must be very busy preparing for the new year,
but let’s do our best!
J