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A good location can help a school really take off; a bad one can sink it without trace, very quickly. Not only is the general area important, but the exact location within that area. What is right for your target market? If you are concentrating only on B2B and diplomatic outsourcing contracts, you will most […]

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Having made the decision to leave the shackles, or as you may yet come to see it, the safety, of regular, paid employment, new ELL entrepreneurs are faced with a decision to make about how to go forward. It may be too costly to fund the opening of a new school and start with no […]

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  I was never a particularly happy employee. In 1998, I left the last job I ever had and started my own.   I’ve had some successes and some failures, and these all led to where we are today.   This is how it started.   It was the final straw. When I asked for […]

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