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Advertising: What we DON’T do

In Part 1, we explained our current advertising methods. This is what we have previously tried (or not tried) and our thoughts on the effectiveness of those methods. 1. FLYERS in Mailboxes. Worth doing if you need students / just starting out. In the early days of our school, Dave spent many cold, dark nights […]

Advertising your English School

Currently, Dave and I: 1. Have BRIGHT, COLORFUL eye-catching signs. Essential information only. Don’t duplicate (English school and eikaiwa kyoshitsu— not both needed) Cartoon faces: might be effective if like Dave you are “facially challenged”. (and faces stand out) About us: All of our school signs are visible from […]

Saying Good – Bye to Seiji

Dave and I went to the wake of our dear friend Seiji Nakayama yesterday. He died aged 47, saving his and another child from a river. He was a great guy, loved by everyone. The wake couldn’t do him justice. The sheer numbers made that impossible. […]

Learn from the Best: Brown Teachers

At Brown University, I filled my schedule with classes from teachers that were known to be great teachers. It didn’t matter WHAT they taught. If they got rave reviews from previous students, I signed up to their lessons. And I learned so much. A good teacher makes learning fun, challenging and advances […]

5 Ways to Make Money as English Speakers

Over the years, Dave and I have tried lots of things to make extra money. In addition to the obligatory halloween / christmas parties and summer camps, here are a few ideas we have tried. I have written what we did. Of course, you might do differently. There […]

ABC Phonics: Get Moms and Dads on Board

At Dave and Amy English School, we send new ABC Phonics Elementary parents a welcome letter. It schools the parents in the HOW / WHAT and WHY we teach the way we do and WHAT they can do at home. It’s a win, win, win. Students progress faster, learn properly and our school […]

Kindergarten Texts: What to Look (out) For

If you’re in the market for kindergarten texts, the following is what to look for / to look out for. We ultimately decided to make our own texts to rectify the following points. Let’s take a look at what we didn’t like about existing texts. And what […]

Kindergarten Classes: Get Parents on Board

At Dave and Amy English School, we feel blessed to have many high achieving students. While we would love to take ALL the credit, we owe our students and their parents a debt. Their extra work at home sets the stage for success in class. Below is the English translation […]

Learn from the Best: Footpal (Part 2)

Click for Learn from the Best: Footpal (Part 1) # 6 Group Students At footpal, there are 3 groups. High / Middle / Low. While I don’t like ALL aspects of this system, I think there are some merits. In our elementary lessons, we will pair / group […]

Learn from the Best: Footpal (Part 1)

Amy and I believe that when you learn, you should learn from the best. Learn from them. Develop their ideas and make them your own. We apply this to our kids also. Our sons’ futsal school: Footpal has a renowned coach. People travel long distances to take his classes. […]