Home » Entries posted by Gina Torgersen (Page 3)
Stories written by Gina

Although the title of this article says ‘Marketing’, it’s not really as simple as that.   To get their message out and then get bums on seats, school owners have to consider the following: branding, marketing, advertising and sales.   So, what’s the difference? Well, depending on who you talk to, and who’s trying to […]

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  Let’s move and jump! Practice vocabulary while having fun! 動いてジャンプしょう!楽しみながらボキャブラリーの練習!     Hold Hands   Around the room, place flashcards on the ground face up. The teacher says a word, and the students hold hands and form a circle around that card.   フラッシュカードを表向けにして部屋中の床に置きます。先生が単語を言い、生徒は手をつないで カードの周りに円を作ります。   Jump   A student chooses a flashcard. Mix […]

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I have slept on the sofa in the office, and before that on the floor of the school, to be up early to hand out flyers at the station. I’m not a morning person and don’t find this easy.   Once out, a positive attitude can carry you through the duller moments and the many […]

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You need to be able to show prospective students what you will teach them and how they will progress. A solid curriculum is a good idea, and it’s probably a good idea not to write it yourself from scratch, no matter how much you want to. There are not many people who can run a […]

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  It’s a Blue Flower! Let’s Pair Colors with Nouns. 青い花だ!色と名詞のペアを作りましょう。   With this week’s video, we use the colors, objects and phrases we’ve been studying to make simple sentences.   今週の動画では今まで勉強してきた色、物、フレーズを使って簡単な文を作ります。   Classroom Tip This is an extension of the “It’s a” chant and builds upon the Unit 2 language “It’s a flower. It’s […]

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Once you’ve opened your school, and you have a stream of new enquiries, you need to be sure you can sign them up. How will you do that? Up to now you may have been a great teacher. You now also need to be a great salesperson. You need to be able to show prospective […]

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In 1998 I wasn’t sure how long I would stay in Japan, or what direction I would go, with or without my new school. Either way, I had a busy year.   As soon as I started advertising, the phone rang often and over 80% of prospective students signed up.   I also had private […]

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Traditional Games with a Twist ちょっと変わった伝統的な遊び   This week’s activities are based on time-tested playtime games with a little something extra. 今週のアクティビティーは古き良き遊びに少しプラスアルファしてみました。   Hide and Seek Rock Scissors Paper   Students sit down and place their hands over their eyes.  T: Close your eyes.  While teacher hides two of each flashcard around the room, teacher […]

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A good location can help a school really take off; a bad one can sink it without trace, very quickly. Not only is the general area important, but the exact location within that area. What is right for your target market? If you are concentrating only on B2B and diplomatic outsourcing contracts, you will most […]

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  It’s a kinkajou! Practice a common phrase with Kinka! キンカジューだ!キンカとよくあるフレーズを練習しましょう!   “It’s a” can be a difficult word combination for young children to master, but it’s very common in English. Get some practice with it and have fun at the same time with this week’s video!   「It’s a」は、小さな子供には難しい単語のコンビネーションですが、英語ではよく使います。今週の動画で楽しみながら練習しましょう!   Classroom Tip The It’s […]

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