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What is SEO? 1/2

Hi, ​

It’s J.​

I often get these questions, ​

“What should I do for SEO”​

“Can I do it by myself?”​


I’ve been studying SEO for a couple of years, so​

I would like to give my own answer.​


First of all, to be honest, it’s pretty hard to do SEO measures by yourself.​



So I highly recommend you hire a professional.​


But I will briefly explain only the outline,​

otherwise, there is no point of you receiving this e-mail. ​




Also, I will explain, ​

“SEO measure that only you can do, and it’s easy.”​



First, SEO stands for Search Engine Optimization.​

When you search some keyword on Google,​
some websites will be displayed at the top, but some are not.​


For example​

“鴨島 英会話” ​ (Kamojima English Conversation)​

So, if you search the keyword, our school will be displayed at the top as you can see in the picture attached.​






To get your website displayed at the top, ​

it’s called “SEO measure”. ​




“So what should I do?”​

Ok, there are two main things that you can do.​


・ External measures​


・ Internal measures​



External measures​

Backlinks are the key.​

For example, when people put your website link on their websites or blogs, and SNS, ​

your website will be recognized as “a good website that people need” ​

and the possibility of getting a higher rank will increase.​




Internal measures​

There are two main things in Internal measures.​


1. Write a description on the website to make it easier for users to understand.​


If you are using WordPress, you are lucky. ​

Installing a plugin called, All in one SEO Pack and putting information following instructions should be enough for now. ​ ​

* Free version gets enough job done. ​

See the videos below for how to do it ↓​

English​
https://youtu.be/gg-D6uLLPIU​

Japanese​
https://youtu.be/yYL3zQjgpcc​


If you are like, ​

“What is WordPress?”​

“What is a plugin?”​


you should definitely hire a professional so that you can focus on your main work. ​

It takes time and effort to learn.​




2. Write a blog​
Choose a keyword and write a blog according to it.​


That’s it. ​


I’ve explained it very simply. ​

But it’s getting a bit too long, so I will explain, ​

“SEO measure that only you can do, and it’s easy.”​


in the next e-mail.​


Hope you have a great evening! ​



J​

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