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Setting Up an English School: Curricula and Contracts

You need to be able to show prospective students what you will teach them and how they will progress. A solid curriculum is a good idea, and it’s probably a good idea not to write it yourself from scratch, no matter how much you want to. There are not many people who can run a […]

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Once you’ve opened your school, and you have a stream of new enquiries, you need to be sure you can sign them up. How will you do that? Up to now you may have been a great teacher. You now also need to be a great salesperson. You need to be able to show prospective […]

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In 1998 I wasn’t sure how long I would stay in Japan, or what direction I would go, with or without my new school. Either way, I had a busy year.   As soon as I started advertising, the phone rang often and over 80% of prospective students signed up.   I also had private […]

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A good location can help a school really take off; a bad one can sink it without trace, very quickly. Not only is the general area important, but the exact location within that area. What is right for your target market? If you are concentrating only on B2B and diplomatic outsourcing contracts, you will most […]

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Having made the decision to leave the shackles, or as you may yet come to see it, the safety, of regular, paid employment, new ELL entrepreneurs are faced with a decision to make about how to go forward. It may be too costly to fund the opening of a new school and start with no […]

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  I was never a particularly happy employee. In 1998, I left the last job I ever had and started my own.   I’ve had some successes and some failures, and these all led to where we are today.   This is how it started.   It was the final straw. When I asked for […]

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