Home » Archives by category » Moran Actually

Setting Up an English School: Start-up or Buyout?

One way to get into your own school is to buy an existing one. Given the often-transient nature of school owners, schools come on the market quite frequently. Whether they are good or not, only close inspection will reveal.   When you find a school for sale, you’ll need to be sure it will work […]

Read more

Numbers, numbers, numbers. So, tell me about the numbers. I ask this question all the time when looking at schools to buy, or help out with management. Sometimes people have very good answers and have kept all the figures since they started. More often, they only have a patchy grasp of the finances of their […]

Read more

There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you to remove a branded T-shirt. Similarly, being in local parks […]

Read more

In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others.   These figures are very useful, but don’t tell the whole story. Leads from regional […]

Read more

By all accounts, we all see around 5,000 adverts each day, in almost every waking minute, in every place we visit. The only time we are not exposed to advertising is when we are asleep – we can’t even escape the labels on the bottles in the bath.   It is a busy, busy space and […]

Read more

In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools?   Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may be as simple […]

Read more

Although the title of this article says ‘Marketing’, it’s not really as simple as that.   To get their message out and then get bums on seats, school owners have to consider the following: branding, marketing, advertising and sales.   So, what’s the difference? Well, depending on who you talk to, and who’s trying to […]

Read more

I have slept on the sofa in the office, and before that on the floor of the school, to be up early to hand out flyers at the station. I’m not a morning person and don’t find this easy.   Once out, a positive attitude can carry you through the duller moments and the many […]

Read more

You need to be able to show prospective students what you will teach them and how they will progress. A solid curriculum is a good idea, and it’s probably a good idea not to write it yourself from scratch, no matter how much you want to. There are not many people who can run a […]

Read more

Once you’ve opened your school, and you have a stream of new enquiries, you need to be sure you can sign them up. How will you do that? Up to now you may have been a great teacher. You now also need to be a great salesperson. You need to be able to show prospective […]

Read more

Page 1 of 212