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Setting Up an English School: Start-up or Buyout?

One way to get into your own school is to buy an existing one. Given the often-transient nature of school owners, schools come on the market quite frequently. Whether they are good or not, only close inspection will reveal.   When you find a school for sale, you’ll need to be sure it will work […]

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Numbers, numbers, numbers. So, tell me about the numbers. I ask this question all the time when looking at schools to buy, or help out with management. Sometimes people have very good answers and have kept all the figures since they started. More often, they only have a patchy grasp of the finances of their […]

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There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you to remove a branded T-shirt. Similarly, being in local parks […]

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In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others.   These figures are very useful, but don’t tell the whole story. Leads from regional […]

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By all accounts, we all see around 5,000 adverts each day, in almost every waking minute, in every place we visit. The only time we are not exposed to advertising is when we are asleep – we can’t even escape the labels on the bottles in the bath.   It is a busy, busy space and […]

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